While Head of Social Media for Emirates Airlines, John Saydam was responsible for building the brand presence of Emirates and it's affiliate companies in social media from the ground up. From zero presence to millions of followers across 9 channels, content strategy for a wide range of regions and demographics and setting up customer service protocols and train dedicated teams for responses on social media, John created the number one brand in social media for the airline industry. Below are some samples of content created for Emirates and various properties they sponsored.