About Idea Central.
Idea Central is a creative strategy consulting agency based in Toronto Canada.
Our focus with Idea Central is to foster and nurture great storytelling that resonates and connects people to brands in meaningful ways using insights creativity and strategies that mesh with the vision of our clients.
Idea Central was formed in 2017 when co-founders Jill Rosenberg and John Saydam saw an opportunity to fill an evolving void by combining their extensive digital, social media and award-winning creative storytelling expertise to offer clients and agencies senior level capabilities as an effective means to improve the digital footprints of their brands.
Idea Central takes a Human First/Design Thinking/ Digital Enhance approach. Customer behaviour and insight are used to define objectives and fuel creative solutions.
As Global Marketers, Jill and John have devised, led and built award-winning digital, social and cross-channel campaigns and projects for brands such as Nexford University, Emirates Airlines, Airbus, SkyCargo, Saudi Telecom, Philips, Blackberry, BMW, Louna Media, CBC (Canadian Broadcasting Corporation), Mizuno, Art Gallery of Ontario,Toronto Transit Commission, Worldwide Short Film Festival, Getty Images, Emirates NBD (bank), Mashreq Bank, Jackman Reinvents,Clover Leaf and Three Horses Beer.